Texans Get Free, Straight-Talk Advice to Power their Homes Greener
Octopus Energy, the customer-first electricity provider powering homes across Texas, is offering a new service to make it easier and more transparent for residents to electrify their homes. Octopus Energy Advisor is a free, personalized advisory service that helps Texans explore home electrification with solar panels, home battery storage, smart thermostats, EV chargers, and heat pumps without the high-pressure sales tactics that dominate the industry today.
Octopus Energy Advisor provides clear, unbiased guidance on clean energy technologies, helping customers make confident decisions based on what works for their home and budget, rather than on sales-driven recommendations.
“For most people, trying to upgrade your home energy system feels overwhelming,” said Nick Chaset, CEO of Octopus Energy US. “We built this service to give Texans answers without the runaround. It’s about making smart energy decisions accessible, and putting the power in customers’ hands.”
Many homeowners find themselves navigating a confusing and fragmented market. Price estimates vary widely, information is difficult to verify, and aggressive sales calls often begin before customers even know which technology they need.
Octopus Energy Advisor is designed to change that experience by giving homeowners a trusted starting point. After submitting a short questionnaire about their home and energy goals, Octopus Energy then offers free advisory calls to help answer questions to provide support throughout the electrification journey. Then customers receive tailored recommendations outlining which technologies are a good fit, what they should expect to pay, and how much they could save.
When the customer is ready, Octopus Energy then connects them to vetted local installers, eliminating the risk of being bombarded with sales calls or pushed into a rushed decision.
“Our goal is to be a trusted guide, not a sales funnel,” said Daniel Kirwin, Product Manager at Octopus Energy. “We help people understand what tech actually fits their home and energy needs, what it should cost, and what kind of savings they can expect.”
The service is available to anyone in Texas, regardless of whether they are an Octopus Energy customer or not. It is designed to give homeowners more control, better information, and real peace-of-mind as they explore their options for clean energy upgrades. With Octopus Energy Advisor, Octopus Energy is building a network of vetted installer partners who offer competitive pricing, honest terms, and a shared commitment to transparency and customer-first service. The goal is to help customers avoid costly mistakes and ensure their investments deliver long-term value.
“This kind of smart electrification is not only good for individual households,” said Dr. Sarah Russell-Smith, Head of Flex at Octopus Energy. “It helps build a more flexible and resilient energy system. When homes can store power or shift usage, they’re not just saving money, but they’re helping stabilize the grid when it matters most.”
The offering comes at a critical moment for energy-conscious Texans. With rising electricity prices and increased interest in energy independence, many households are exploring solar and storage options.
Chaset added, “We’re here to help Texans make choices that are right for their homes, and the energy future we all share.”
To learn more or to speak with an Octopus Energy Advisor, visit: https://octopusenergy.com/octopus-energy-advisor
