Aurora Solar, the leading cloud-based platform for solar sales and design, announces the appointment of Matthew Idema to President and Chief Operating Officer. In this role, Idema will lead Aurora Solar’s global go-to-market and business operations functions including sales, customer success, marketing, business development, program management, and data analytics.

“Throughout my career, I’ve been fortunate to lead businesses that have created meaningful value on a global scale. There is no question that Aurora Solar is on this path as well,” said Idema. “I am thrilled to be joining the team building the software that will power the solar industry to create a future of solar for all.”

Idema has extensive and wide-ranging experience with global companies going through high growth periods. Most recently, he led all aspects of go-to-market efforts for B2B messaging across Meta platforms including WhatsApp, Instagram, and Facebook Messenger. Prior to Meta, he was Chief Operating Officer of WhatsApp where he built and led all go-to-market functions, business product teams and operations and helped grow the user base to 2 billion.

“Our team and Matthew shared a vision for this role: we were all looking for someone who could help shape the business, the culture, and invest in our people,” said Christopher Hopper, Co-Founder and CEO at Aurora Solar. “Matthew is a people-first leader with a management style that aligns closely with Aurora Solar’s core values. We are excited to welcome him to the team and help make our shared mission of creating a future of solar for all a reality.”

Aurora Solar | www.aurorasolar.com