Largest National Brand-Neutral EV Education Campaign Drives Record Engagement at a Crucial Time for EV Sales

Veloz, a national nonpartisan 501(c)(3) nonprofit, announced that its Electric For All electric vehicle (EV) education program called 'The Way Forward is Electric' has reached hundreds of millions of consumers nationwide with educational, fact-driven creative messaging about the benefits of EV ownership in just the first two months of the year-long effort.

Launched July 1, the campaign began with key messages on the benefits of EVs, including cost savings, lower maintenance, ease of charging, and plenty of range. When Congress ended the federal EV tax credit early, Veloz quickly pivoted the campaign messaging to inform consumers of the incentive timeline and that they could still qualify by contracting and placing a down payment on an EV by September 30—even if they did not take possession of the vehicle by that date.

The campaign drives consumers to ElectricForAll.org as a resource to access federal, state and local incentives and rebates by zip code. This website resource will continue to provide state and local incentives and show drivers all the ways they can save by switching to an EV.

“Americans are deeply concerned about the cost of living right now,” says Josh D. Boone, Executive Director of Veloz. “So, we’re focusing on the financial benefits of EVs through both short-term incentives and long-term savings.”

This nimble, research-informed campaign has yielded impressive results. Since its launch, the campaign has generated 425.5 million paid media impressions, over 990,000 website visits to ElectricForAll.org, and over 220,000 visits to the incentive resources by consumers seeking information about how to make the switch more affordably. Consumers across the nation—from Texas and Florida to California, Georgia, Washington, New York and beyond—are visiting ElectricForAll.org to learn more about the benefits of driving electric.

“Just because the federal incentives are sunsetting doesn't mean EV adoption will stall,” continued Boone. “Veloz's mission with this education campaign is to ensure consumers understand the benefits beyond tax credits and to equip drivers with the information they need to make smart, confident choices.”

Automakers are seeing consumer interest increase this quarter. General Motors reported more than 21,000 EVs sold in August—its best month ever—and Ford EV sales jumped nearly 19% from July, as buyers raced to secure the $7,500 federal tax credit. Overall, national sales of EVs reached a record 146,332 in August. With the EV tax credit set to expire, Cox Automotive predicts September sales will result in an all-time record for EV sales in the U.S. for a single quarter.

“Although we are only a few months in, the campaign has already had incredible impact in cutting through misinformation and reaching consumers where they are,” Boone added. “EV sales will continue to grow if we spark interest and build consumer confidence by answering the tough questions: ‘Where do I charge?’ ‘How much money can I save?’ ‘What happens when federal incentives end?’”

With $43.5 million in funding from Electrify America, the Electric For All campaign is also supported by Veloz members including automakers, nonprofits, utilities, state agencies, ride-share companies, and charging providers—making it the nation’s largest and most collaborative EV public education program in the U.S.

At its core is ElectricForAll.org, which is a multilingual hub available in 15 languages, including English and Spanish. It offers easy tools to find gas and maintenance savings, compare new and used EVs, find available state and local incentives by ZIP code, locate charging stations, and understand long-term cost savings, making EV ownership more accessible and affordable for every community.

“Working with industry, policy, and advocacy experts, we’ve shown that when the EV industry comes together, we can build momentum that lasts beyond a single policy or incentive,” concludes Boone.

Electric For All | https://forward.electricforall.org/?