We asked 18,000 Americans about their energy preferences. Here’s what we found…
Focusing on various deregulated energy markets in the US, Clearlink surveyed over 18,000 Americans to uncover new energy consumer insights. In what follows, we share up-to-date consumer preference data within three areas of the US—Texas, the Northeast, and the Midwest.
The insights shared within this report come from data gathered by Clearlink via Google Surveys. Clearlink’s surveys were conducted between May and June 2019 with a target sample size of 2,000 respondents per question. The primary focus was on deregulated energy markets by region in the United States; however, some regulated states were also automatically included in regional surveys by Google.
About These Surveys
• Over 6,000 respondents per region (approximately 2,000 respondents per question)
• Survey platform: Google Surveys
• Surveyed three distinct regions, with a mix of regulated and deregulated markets (*Regulated States)
• Texas (While no state is entirely deregulated, Texas stands out, with approximately 85% of Texans having access to a choice of energyproviders.)
• Northeast: Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont
• Midwest: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin
• Six age groups surveyed: 18–24, 25–34, 35–44, 45–54, 55–64, 65+
• Generational identifiers: Throughout this study we refer to generational nicknames. Consensus on exact ages varies, but we use the following scale:
• Gen Zers: 18–24
• Millennials: 23–34
• Gen Xers: 35–54
• Boomers: 55+
• Question format: Multiple answers were allowed for some survey questions, resulting in some totals over 100%. Response options displayed in random order unless responses were on a scale from not-at-all-satisfied to very satisfied.