Richard Minotti to Serve as XL Specialized Trailers’ Canadian Sales Manager

XL Specialized Trailers, a market-leading manufacturer of heavy haul and specialized trailers, is excited to announce the appointment of Richard Minotti as their new Regional Sales Manager for Canada. Minotti’s comprehensive background in heavy haul trailer sales will continue to propel the company forward, specializing in the Canadian market.

Richard Minotti HeadshoMinotti has served an integral role in sales within the heavy haul industry for 14 years. Since 2013, he has worked for Trail King Industries as a District Sales Manager. Throughout Eastern Canada, he has developed, maintained and supported a dealer network, while expanding a market presence.

In his new role at XL, Minotti will grow the company’s presence in Canada, expanding and supporting a robust network of dealers. Minotti’s expertise will be key in capturing new accounts and business opportunities. He will also adapt product offerings based on the different legal and cultural requirements for each province in the Canadian market, helping broaden XL’s product portfolio.

Minotti holds a Bachelor of Commerce from Concordia University and a certificate in strategic business planning from the Business Development Bank of Canada. He has also performed technical studies in electronics and robotics through IST Montreal. 

“I’m really looking forward to working with a dynamic and tight-knit management team that promotes transparency and communication while fully engaging in the development of the Canadian market,” Minotti said.

Shane Michelson, XL’s Director of Sales, sees a great opportunity with Minotti joining the team. “Although XL Specialized Trailers is one of the most respected specialized trailer manufacturers in the United States, XL’s market presence and notoriety in Canada has room to grow,” said Michelson. “Our plan is to strengthen our position in this territory by offering tailored transport solutions with the best dealer network in the country.”

Minotti resides in Sainte-Adele, Quebec, in the Laurentian Mountains north of Montreal with his wife, Valerie, son, Anthony and daughter, Bianca. He enjoys traveling, hiking and mountain biking.

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