Swedish solar energy leader Midsummer ramps up its communications efforts and hires Helena Engelbrecht as Head of Communications. Ms. Engelbrecht has a background in the hospitality industry at e.g. SkiStar and Åre Destination, and most recently as PR & Social Manager at Publicis Media in Stockholm.
Interest in Midsummer has been strong among investors, the media and the public since the company's IPO in June 2018, as well as the launch of the new consumer product range Midsummer Solar Roofs. Midsummer now takes a firmer grip of its PR and IR work with the goal of increasing its visibility further, strengthening the Midsummer and Midsummer Solar Roofs brands and driving public opinion.
"Midsummer has grown by 460 percent in five years and has received a lot of attention from both the media and among investors," said Sven Lindström, CEO, Midsummer. "Helena Engelbrecht's broad experience in both corporate communications, place branding and marketing PR will be an important part of our continued journey to strengthen Midsummer in both the Swedish and international markets".
Helena Engelbrecht is a trained journalist and has spent the last ten years working with communications and social media in various roles, most recently as PR and Social Manager at Publicis Media. Prior to that she worked in Åre with PR, destination development and place branding for e.g. Åre Destination and Skistar. She has also run her own business in the same area of expertise.
"Having worked extensively with the "Sweden" brand internationally in previous roles, I know how proud we can be of our industry, technology and energy production," said Helena Engelbrecht, Head of Communications, Midsummer. "Midsummer is an exceptionally interesting company that is at the forefront in terms of innovation and technology within renewable energy. I am proud to become a part of the Midsummer team and to further strengthen the visibility of the Midsummer brand both locally and globally and towards investors",
Ms. Engelbrecht took up her position on October 14 and will be part of Midsummer's management team.
Midsummer | midsummer.se