SMA Solar Technology AG (SMA) has tapped Marko Wittich, the company’s current executive vice president of sales for the Americas region, to also helm SMA America. In addition to his role as EVP, Wittich has assumed the president and general manager functions for SMA’s U.S.-based subsidiary, leading all product sales and marketing activities in North America. His focus is on SMA’s strategic growth in all market segments—residential, commercial, off-grid/hybrid and utility-scale PV—of the U.S. and Canada. He is also tasked with increasing SMA’s presence in Latin America, particularly in Mexico, Chile and Brazil.

 

“North America has consistently been one of our strongest markets, with SMA America producing robust sales figures year over year,” said Pierre-Pascal Urbon, chief executive officer and chief financial officer of SMA Solar Technology AG. “Marko has the experience, passion and drive to further propel SMA America as the market and technology leader in the U.S. and Canada, as well as in emerging markets in Latin America.”

 

Prior to joining SMA, Wittich for many years was the managing director of the Asia region for the Minimax Viking Group, a global leader in fire detection and suppression systems based in Bad Oldesloe, Germany.

 

 

The SMA Group

www.SMA-America.com