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84% of Canadians Support a Green Recovery Plan, Polling Finds

30 Apr 2020

A poll conducted by Ipsos, commissioned by global consumer watchdog, SumOfUs, has revealed overwhelming popular support among Canadians for a government-led Green Recovery Plan in response to the COVID-19 pandemic.

The survey conducted between April 16 and April 19, 2020, asked participants whether they support a recovery plan that "prioritized investment in green sustainable industries", as a government response to the economic crisis brought about by the management of the COVID-19 pandemic.

The study also found that a green recovery plan is supported by:

  • 94% of Generation Z
  • 91% of Millennials
  • 93% of 18-35 year olds
  • 90% of all women
  • 78% of all men

Only 16% of Canadians oppose the idea.

Support in Alberta and the Prairies was 71% and 75% respectively.


These are some of the findings of an Ipsos poll conducted between April 16 and 19, 2020, on behalf of SomeOfUs. For this survey, a sample of 1,800 Canadians aged 18+ was interviewed online. Quotas and weighting were employed to ensure that the sample's composition reflects that of the Canadian population according to census parameters. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ± 2.6 percentage points, 19 times out of 20, had all Canadians aged 18+ been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

The survey asked the question:

"In the coming months, trillions of dollars will be pledged by governments around the world to recover from the COVID-19 emergency. Which industries the government invests in will shape our economies, our workplaces, our services, and our communities for years to come. Would you support or oppose the Canadian government making the recovery plan a "green" recovery plan, which would prioritize investments in green sustainable industries?

SomeOfUs |