SMA America Announces Executive Promotion to Support New Strategy in the Americas

31 Jan 2019

SMA America has promoted Charles Ellis to the role of Vice President of Sales for the Americas, overseeing operations in North, Central and South America. In this role, Ellis will be responsible for sales, marketing, application engineering and operations.

“Charles Ellis has the experience, dedication and vision to lead the Americas as the company enters its next chapter,” said John Susa, Executive Vice President for Global Sales and Service at SMA. “I have complete confidence in his abilities to help the subsidiaries grow stronger and operate more effectively, and to guide teams in adapting and excelling as the solar energy markets continue to evolve in the Americas region.”

Ellis has held numerous sales roles throughout his more than 20-year career. He joined SMA America in 2016 as Director of Distribution and was promoted in 2017 to Vice President of Distributed Sales, leading both channel sales and regional teams. 

SMA America has also announced the hiring of Arturo Blake as Regional Sales Manager for Mexico, where he will oversee product and service sales for the entire country. This move reiterates SMA America’s commitment to investing in Latin America’s burgeoning solar market, which recently surpassed 1 GW of installed solar and continues to see increased demand for SMA solutions.  

SMA Group |