With plans to make two-thirds of its global automobile sales from electrified vehicles by 2030, Honda is introducing a new Honda SmartCharge beta program that allows electric vehicle customers to reduce the environmental footprint of charging their car while earning monetary rewards. Honda is the first automaker to introduce a program of this kind, and will roll out the program to Honda Fit EV customers.
Electric vehicle customers typically plug in and charge their vehicles when they arrive home after work, but this early evening charge time is often when demand on the grid is highest and when electricity is the most expensive. Honda SmartCharge permits Fit EV customers to charge when electricity demand is low and when the availability of renewable energy is high.
Using the vehicle telematics system and Enel X subsidiary eMotorWerks' JuiceNet software platform, Honda SmartCharge computes the best time to charge a vehicle from the electric grid, dynamically taking into account the driver's daily schedule, the amount of renewable energy being generated, and the amount of CO2 emitted from power plants on the grid. By recording the customer's desired charging times, the system enables the vehicle to be fully charged when the customer needs it next without impacting their use of the vehicle. As the Demand Response Provider (DRP) for Honda SmartCharge, eMotorWerks interfaces with the California Independent System Operator (CAISO) to allow for real-time control via cloud to cloud communication, enabling EVs to participate in demand response events to support the grid.
"Honda SmartCharge is uniquely able to shift electric vehicle charging in real-time without impacting the customer," said Steve Center, vice president, Connected and Environmental Business Development for American Honda Motor Co., Inc. "We believe the program will be a game changer with its ability to create new value for our customers, reduce demand on the grid during peak load times, and help contribute to our company's goal of reducing CO2 emissions."
Honda will study the results of the beta program among Fit EV customers, with an eye toward applying it to other electrified vehicles, including the Clarity Electric and Clarity Plug-in Hybrid. The Honda SmartCharge program is available on Apple devices for select California customers, with plans to expand to other areas in the near future.
Earn Rewards and Help Save the Planet
To participate in the Honda SmartCharge beta program, Fit EV owners can download the free HondaLink EV app, create a profile, and select preferred charging times. The Honda SmartCharge app's algorithms use pricing signals from the electric grid to determine optimal grid periods within customers' preferred charging times. With the Honda SmartCharge app, Fit EV drivers are able to monitor their charging progress and receive push notifications to remind them to plug in. The app also offers a scorecard feature that tracks rewards earned, CO2 saved, and other stats related to customers' participation in the program.
After receiving utility approval from eMotorWerks and completing five charging sessions, the customer earns a monetary sign-up reward. Additional rewards will be calculated based on a customer's participation rate over each two-month period. To learn more about Honda SmartCharge, visit smartcharge.honda.com.
Honda's Commitment to the Environment
Based on its vision of "Blue Skies for our Children," Honda is working to advance technologies that address society's environmental and energy concerns. Honda is targeting a 50 percent reduction in its total company CO2 emissions on a global basis by 2050, compared to the year 2000. To help reach this goal and advance the company toward its vision of creating a carbon-free society, Honda is implementing renewable energy projects throughout its operations.
The company intends for electrified vehicles to comprise two-thirds of its global automobile sales by 2030. In North America, the Honda Electrification Initiative will see Honda's electrified powertrain technologies applied to an expanding portfolio of cars and light trucks in the years ahead. Honda's electrified vehicle lineup today includes the Clarity series of vehicles, featuring fuel cell, battery electric and plug-in hybrid powertrains, along with the new Accord Hybrid and Honda Insight.
Honda is working to reduce the environmental impact of its products throughout their life cycle, including reducing waste, emissions and further improving the energy efficiency of producing, distributing and selling Honda and Acura products in North America. This includes a 93 percent reduction in waste sent to landfills from Honda plants in North America.
Through its "green purchasing" and "green dealer" initiatives, the company also is working to promote more environmentally responsible business practices with its more than 650 original equipment suppliers and 1,300 retail dealer partners.
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