SolarMax Launches into the US Solar Market; Opens Atlanta Office

SolarMax, a Swiss pure-play photovoltaic (PV) inverter company with more than 20 years of experience in the solar industry, recently launched into the United States market and celebrated its Atlanta, Georgia area office opening. The operational expansion will allow SolarMax to deliver its portfolio of commercial and industrial PV inverters to the rapidly growing U.S. solar market. To support growth, the company recently staffed up the facility, which houses sales, research and development, certification and product development for the new U.S. arm of the company.
 
SolarMax’s first U.S. office is headed by technology and PV solar industry veteran, Alan Beale, who will lead sales efforts in the U.S. market. Beale comes to SolarMax from REFUsol, where he was Vice President of Sales and Marketing. Prior to that, Alan held executive leadership roles at Canesta, Immersion Corporation,  SGI and General Electric.
 
“The U.S. solar market experienced record-breaking 76% growth in 2012 and is the fastest growing energy source in the U.S., according to recent research from GTM Research and the Solar Energy Industries Association (SEIA),” said Alan Beale, General Manager, SolarMax USA, Inc. “We firmly believe that the growth in the U.S. market is just getting underway and there is enormous opportunity for SolarMax. The generation of electricity from the sun has reached or dropped below grid parity in some states today with more to follow shortly. Residential and commercial customers alike are realizing that solar now makes sound economic sense.”
 
The Atlanta office will allow SolarMax to deliver its industry-leading, Swiss-quality PV inverter product portfolio, including string and central inverters that reliably and efficiently convert direct current into mains-compliant alternating current. SolarMax will complete testing and certification of its commercial- and industrial-grade PV inverters according to UL standards for use in the U.S. market. The PV inverters will be available across the nation as early as this summer.
 
Added Beale, “Our local presence will enable us to maintain the high level of pre- and post-sales service we have built our reputation on globally over the last 20 years, as well as source from a rich pool of local talent to fuel continued product innovation.”
 
SolarMax selected Atlanta because of its highly skilled workforce and proximity to universities specializing in power engineering and additional technical programs. The region’s access to technology professionals and resources is critical to the research, development and production of SolarMax’s highly specialized solar PV inverter products. SolarMax is currently leveraging a formal relationship with the Georgia Institute of Technology to place graduates at the company and to conduct research projects for distributed power generation.
 
“The Atlanta area and Gwinnett County are pleased to welcome SolarMax,” said Kellie Brownlow, Director of Economic Development for Gwinnett Chamber Economic Development and Partnership Gwinnett. “SolarMax is entering the US solar market at an exciting high-growth period, and as SolarMax thrives, so do the people who live and work in our community.”
 
SolarMax
www.solarmax.com